About Us - Alpha Sign AG | Swiss Signage Experts Since 1989
Since 1989

We Realize Your Creative Visions

Alpha Sign AG - Your Swiss partner for high-quality signs, lettering and advertising technology. With over 35 years of experience, we transform your ideas into visible reality.

Our Story

What began in 1989 in Hunenberg as a small workshop has developed into one of the leading providers of signs and lettering in Central Switzerland. Alpha Sign AG stands for Swiss quality, precision and personal service.

Our founder recognized early the potential of high-quality signage as a business card for companies. With passion for craftsmanship and an eye for detail, we gradually expanded our offering - always with the goal of offering our customers the best.

Today we combine traditional craftsmanship with state-of-the-art technology. CNC milling, laser cutters and digital printing processes enable us to realize even the most demanding projects - from small door signage to large-scale facade design.

Company Image

35+ Years Experience

Our History

More than 35 years of experience in the signage industry

1989

Foundation of Alpha Sign

Alpha Sign is founded in Hunenberg - with the vision of producing high-quality signs and lettering for Swiss companies. The foundation for over three decades of Swiss quality.

1995

First Illuminated Signs

Introduction of state-of-the-art technologies for illuminated signage. Alpha Sign becomes a sought-after partner for restaurants, hotels and retail in the region.

2003

Expansion in Central Switzerland

Expansion of customer base in the cantons of Zug, Lucerne, Schwyz and Zurich. Building a reliable network of assembly and installation partners.

2010

Move to Industriestrasse

Moving to the new location at Industriestrasse 15 in Hunenberg with expanded production space and state-of-the-art equipment.

2015

Digitalization and Innovation

Investment in CNC milling, laser cutting technology and environmentally friendly UV printing processes. Launch of Fine Art Print service.

2020

LED Revolution and Sustainability

Complete transition to energy-efficient LED technology. Introduction of environmentally friendly materials and processes for sustainable production.

Today

35+ Years of Experience

Alpha Sign AG is now a leading provider of signage, wayfinding and visual communication in Switzerland - with a 5.0 star customer rating and over 2,500 completed projects.

Our Mission & Values

What drives us and what we stand for

Mission

We make your brand visible. Through high-quality signs and lettering, we help companies leave a lasting impression and carry their identity outward.

Vision

To be the leading partner for signs and lettering in Switzerland - known for innovation, quality and service that inspires.

Values

  • Quality without compromise
  • Customer orientation
  • Reliability
  • Sustainability
Swiss Made

Swiss Precision and Quality

"Swiss Made" is more than just a label - it is our promise. Every product that leaves our workshop meets the highest quality standards. From careful material selection to precise workmanship, we pay attention to every detail.

  • Local Manufacturing: All products are manufactured in our workshop in Hunenberg.
  • Premium Materials: We only use tested materials from renowned suppliers.
  • Quality Control: Every project undergoes rigorous final inspection before delivery.
Hunenberg Canton Zug

5.0 Star Rating

Our customers appreciate our work and service. This is reflected in our excellent rating - and motivates us every day to do our best.

100% Satisfied Customers
35+ Years Experience
1000+ Projects Completed

Our Team

The people behind Alpha Sign - Passionate experts

Thomas Meier

Managing Director / CEO

With over 20 years in the signage industry, Thomas leads Alpha Sign with passion and an eye for detail. His motto: Quality knows no compromise.

Sandra Keller

Head of Design & Creative

With an eye for aesthetics and functionality, Sandra and her team transform your ideas into visual communication - from the first sketch to the finished design.

Marco Brunner

Head of Production

Marco and his team represent Swiss precision: CNC milling, laser cutting, digital printing - all from our workshop in Hunenberg.

Peter Huber

Head of Assembly & Installation

Professional on-site installation - safe, fast and clean. Peters experienced team ensures the perfect completion of every project.

Andrea Mueller

Customer Consulting & Project Management

Your personal contact from the first inquiry to project handover. Andrea coordinates your projects and keeps you informed every step of the way.

Lisa Schneider

Administration & Accounting

Behind the scenes, Lisa ensures smooth operations, accurate quotes, punctual deliveries and first-class customer service.

Get to Know Us Personally

Visit us in Hunenberg or schedule an appointment for a no-obligation consultation.

Why Alpha Sign?

What sets us apart from others

Swiss Quality

All our products are manufactured in Switzerland - with the highest quality standards and precision.

35+ Years Experience

Since 1989, we have been your reliable partner for signs and lettering of all kinds.

Full Service

From consultation and design to installation - everything from a single source.

Locally Rooted

Based in Hunenberg, we are firmly rooted in the Zug region and quickly on site.

5.0 Star Rating

Our customers appreciate our work - as shown by our first-class rating.

Sustainable

Environmentally friendly materials and processes for a better future.

Ready for Your Next Project?

Contact us for a no-obligation consultation. We look forward to turning your ideas into reality.

Industriestrasse 15, 6331 Hunenberg | Mon-Fri 08:00-17:00

+41 41 780 05 05